Paulo
Vieira

Prozis · Porto, Portugal · 7+ Years

Passionate and results-driven Digital Marketing Manager with a deep love for the digital landscape. I turn data into strategy and strategy into measurable organic growth - for B2B and B2C brands across Europe.

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Paulo Vieira — SEO Specialist & Marketing Analyst

Years of
Experience

SEO Strategy Marketing Analytics Technical SEO Data-Driven Decisions AI Applied to Marketing B2B & B2C Growth GA4 & GSC Looker Studio Content Strategy Organic Growth Off Page SEO Marketing Analytics Technical SEO Data-Driven Decisions AI Applied to Marketing B2B & B2C Growth GA4 & GSC On Page SEO Content Strategy Organic Growth

Who I Am

About Me

Years of
Experience

Hello! I'm Paulo Vieira.

I'm a 28-year-old Digital Marketing Manager based in Porto, Portugal. Over the past 7 years I've helped brands grow their online presence through smart, data-driven strategies — combining deep SEO expertise with a strong analytical mindset.

Currently at Prozis, one of Europe's leading sports nutrition brands, I drive organic growth through technical SEO, content strategy, performance analysis, and the intelligent application of AI to marketing workflows.

Whether it's interpreting complex datasets, building performance dashboards, or uncovering strategic opportunities through search data — I'm at my best when data and creativity meet.

"Invent yourself and then reinvent yourself." — Charles Bukowski

Technical SEO Marketing Analytics GA4 & GSC Off-Page SEO Content Strategy AI applied to Marketing On-Page SEO B2B & B2C E-commerce SEO

Career Timeline

My Experience

7+ years of turning search data into revenue and traffic into growth. From technical SEO and content strategy to full-funnel analytics — I've built and scaled digital marketing operations for B2B and B2C brands across Europe, always with measurable outcomes at the centre.

Create | Cultivate | Inspire

Feb 2023 – Present

SEO Specialist

Prozis

Leading organic growth strategy for one of Europe's top sports nutrition brands. Delivered measurable visibility gains across country-specific subfolders through targeted technical SEO — covering hreflang, canonicals, schema markup, crawl optimisation, and JavaScript pre-rendering to ensure full search engine indexability. Drove off-page growth through structured outreach to journalists and bloggers, building high-quality backlink profiles that strengthened domain authority. Spearheaded the launch of the Beapartner subdomain, generating 1,000+ new leads for Affiliate & Partnership Marketing. Integrates AI tooling into daily workflows to scale content production and reporting efficiency.

Nov 2019 – Jan 2023

Digital Marketing Manager

Castro Lighting

Owned the full digital marketing strategy for a luxury lighting brand — from SEO and email campaigns to social media and website management. Executed on-page SEO improvements across meta structure, internal linking, and content optimisation, while running off-page outreach campaigns targeting design journalists and interior bloggers to earn relevant, authoritative backlinks. Grew website sessions by 46% and cut bounce rates by 36% through UX improvements and data-led content decisions. Doubled social media following across platforms, scaling Pinterest from 2,000 to 12,500 followers organically.

Feb – May 2019

Digital Marketing Manager

Essential Home

Internship role that laid the foundation for a data-driven marketing career. Produced SEO-optimised blog content to drive organic traffic, supported lead generation through catalog and blog subscriptions, and monitored content performance to continuously refine engagement strategy.

What I Do

Services

From SEO strategy and technical audits to data analysis and AI-powered marketing workflows — I help brands grow smarter.

Search Engine Optimization

Full-cycle SEO — technical audits, crawl optimization, on-page content, internal linking, and link acquisition. I help websites rank higher and build sustainable organic traffic over time.

Marketing Analytics & Reporting

Designing and maintaining performance dashboards in GA4, Google Search Console, and Looker Studio. Turning complex data into clear narratives that support decision-making at every level of the business.

AI Applied to Digital Marketing

Harnessing AI tools to automate content production, streamline reporting workflows, and surface growth opportunities that traditional approaches miss — at scale.

Content Strategy

Building editorial strategies rooted in search intent, audience insight, and competitive analysis - from topic clusters and content calendars to full production and ongoing performance tracking.

Marketing Analyst

Translating business questions into data frameworks - from search trend analysis and competitor benchmarking to full-funnel attribution and market opportunity mapping. Data is the foundation; strategy is what you build on it.

Let's Talk

Get in Touch

Let's build something great.

If you're looking for a Digital Marketing Manager — I'd love to have a conversation. Fill in the form or reach out directly.

✉ paulo.rbvieira22@gmail.com in LinkedIn — Paulo Vieira 📍 Porto, Portugal